With the rapid growth of commercial activity in Brisbane's West End, local business community organisiation, The West End traders Association were not standing still. Eager to attract new members to continue their contribution to inner-city commerce, a new sub-brand website, www.westendbusiness.biz was created for the Traders. iFactory website design located in the heart of West End were commissioned to deliver a Content Management System based website that would allow for the recording of the Traders activities and promote interaction between member businesses.

The new website was launched at the March social Function by Helen Abrahams, Councillor Dutton Park Ward and overview of the Brisbane internet community scene was given by representatives of ourbrisbane.com

The website project was made possible by financial sponsorship, & creative services from key local businesses. iFactory will be providing ongoing design, technical & marketing support for the project over the next few years.